Importance of having a clean Backlink Footprint

 Backlink footprint is a profile of all the links one has built and how one built them. Backlink footprint is a category of all the current and past link-building attempts that reflects an individual's brand. If an individual executes the entire thing responsibly, then the backlink footprint reflects well on an individual. At the same time, it can increase an individual's referral traffic, improve the online reputation, and boost one's authority so that the individual ranks higher in the (SERPs) - Search Engine Results Pages. Backlinks are essential and valuable for Search engine Operation as they act to vote for confidence from one website to another; SEO service provider in India plays a vital role in this entire affair. Also, backlinks can turn consumers away from a particular brand, cut a brand's referral traffic significantly, and lead to Google penalties for pay per click services.

Importance of having a clean Backlink Footprint

It is essential to have a clean backlink footprint for the brands. It helps in the following ways:

To avoid penalties: If an individual is not building backlinking responsibly, they can face Google penalties. Sometimes people take the term Google penalty lightly and describe it as independent and multiple different actions with similar terminology. But in actuality, a Google penalty is an action where a website gets removed by a human from the SERPs, though for a temporary period. This removal happens mostly for egregious offenders. And if the problems are corrected, one can generally reverse them. However, the most common and destructive penalty faced more often is a natural byproduct of search engine algorithms. And when Google detects such black hat tactics or repetitive patterns linked to a domain could result in a plunge in the rankings, deleting the progress made and condemning an individual to the extensive pages of search results. 

Enhancing the brand reputation: By maintaining a clean backlink footprint, one can improve and strengthen the brand reputation. This is not only just keeping the search engines satisfied but also making the users satisfied and happy. This is because the links that an individual builds for their brand are relevant, have proper value and are natural, and then users are more likely to use pay per click services and end up thinking positively about the respective brand. Hence, PPC services in India play a vital role in brand reputation.

Examining and upgrading the Search Engine Operation Execution - Another important factor of having a clean backlink footprint is by taking up proper and necessary measures to improve a brand's backlink footprint and examine the link-building efforts. This will give a scope to an individual to understand and improve the Search Engine Operation execution better. Also, one will get a proper understanding of which links are worth it and why they are so. Thus this will help one gradually to change the approach toward perfection.

To Conclude

Link-building strategy is not an easy job. Keeping the integrity of a brand's backlink footprint and, at the same time, capitalizing on the advantage of link-building is altogether tougher. That is why there is an SEO agency in India that helps with their expertise in link building. They help by performing an entire backlink audit of a brand's website and helping a brand realize the potential of link building.